The 5 Hidden Voices Sabotaging, or Supercharging, Your Client Relationships
Jul 31, 2025
If you’re a financial advisor, banker, or service-based professional, you already know this:
What you say matters. But how you say it? That’s the game-changer.
Your voice, the tone, structure, and intention behind your words, is either building trust or breaking it.
And here’s the hard truth:
You might be using the wrong voice, and not even know it.
That’s why we created the V.O.I.C.E.™ Framework, a transformational tool built for professionals who want to connect more deeply, communicate more clearly, and close with confidence.
Let’s pull back the curtain on the five hidden communication styles shaping every conversation, and discover how to shift from sabotaging your impact to supercharging it.
Why Your Voice Matters More Than You Think
Most professionals focus on what they say. They script their words, polish their pitch, perfect their slides.
But here’s the problem: Communication isn’t just about information. It’s about connection. And connection depends on your voice.
Your voice isn’t just the sound you make, it’s the presence you bring into the conversation. It’s your energy, structure, rhythm, and emotion.
When your voice matches your client’s needs? Trust skyrockets. When it doesn’t?
Even your best advice can fall flat.
The V.O.I.C.E.™ Framework (Overview)
There are five distinct communication voices. One of them is your default. But your real power lies in recognizing your client’s voice, and adapting to meet them there.
Let’s break them down:
V = Vision Voice
Inspires action with energy and big-picture thinking.
If this is you, you love to cast vision and rally people toward the future. You bring passion, momentum, and possibility.
- Strength: Motivation, future-focus, energy
- Best used when: A client feels stuck or uninspired
- Watch out for: Skipping details or overwhelming others with too much hype
- To flex: Add structure. Use Organize Voice traits to ground the excitement in a plan.
O = Organize Voice
Brings structure, process, and dependability.
This voice finds clarity in systems. You love plans, outlines, and getting things done efficiently.
- Strength: Reliability, step-by-step direction
- Best used when: Clients feel overwhelmed or disorganized
- Watch out for: Coming across rigid or impersonal
- To flex: Lead with empathy. Ask how they’re doing before jumping into checklists.
I = Insight Voice
Uncovers purpose, strategy, and deeper meaning.
You think deeply. You ask “why”, twice. You help clients align goals with their values.
- Strength: Strategic thinking, meaningful alignment
- Best used when: Clients are unclear about direction or purpose
- Watch out for: Getting stuck in analysis and delaying decisions
- To flex: Translate insight into next steps. Partner with Clarity Voice for momentum.
C = Clarity Voice
Communicates with simplicity, confidence, and focus.
You cut through complexity. You bring direction, efficiency, and action.
- Strength: Precision, decision-making, clarity
- Best used when: Clients feel overwhelmed or stuck in indecision
- Watch out for: Rushing, sounding too blunt or transactional
- To flex: Slow down. Add space for emotion and reflection.
E = Empathy Voice
Builds trust through listening, care, and emotional presence.
You’re a natural listener. You help clients feel safe, supported, and seen.
- Strength: Emotional safety, connection, loyalty
- Best used when: Clients are facing stress, uncertainty, or transition
- Watch out for: Avoiding clear direction or not providing solutions
- To flex: Add clarity or insight. Pair your compassion with leadership.
So...Which Voice Are You?
Ask yourself:
- What’s my default voice?
- When does it help me shine?
- When does it unintentionally hold me back?
- Am I flexing…or forcing…my style?
Great communicators are voice-aware. Exceptional communicators are voice-adaptive.
What This Looks Like in Real Client Conversations
Let’s bring this to life.
Scenario 1:
A young couple walks into your office, nervous about starting their financial journey. You lead with Clarity Voice:
“Here’s what you need to do next.”
They nod politely…but never call back. Why? You skipped the Empathy Voice they needed first:
“This probably feels overwhelming. But you’re not alone. Let’s walk through it together.”
Scenario 2:
You’re advising a visionary entrepreneur. You bring out a 27-tab spreadsheet. They check out.
What they really needed? Your Vision Voice:
“Let’s dream big for a minute, what do you want your future to feel like?”
It’s not just about what you say. It’s about when, how, and in what voice you say it.
How to Spot Your Client’s Voice (And Adapt to It)
Here are some quick cues to help you identify your client’s voice, and how to respond:
Warning: When Voices Backfire
Even strengths become liabilities when overused. Watch out for:
- Vision Voice → Overpromising without a plan
- Organize Voice → Micromanaging or rigid control
- Insight Voice → Getting stuck in analysis
- Clarity Voice → Sounding cold or transactional
- Empathy Voice → Soothing without solving
The fix? Flex. Don’t force. A little dose of a second voice can completely shift the dynamic of your conversation.
Your Next Step: Find and Flex Your Voice
Here’s your challenge:
✅ Name your voice. Know what makes it powerful, and what makes it risky.
✅ Spot your client’s voice. Listen for clues in their language and emotion.
✅ Adapt. Match your tone, pacing, and message to what they need right now.
Because communication isn’t about you. It’s about connection.
Final Thought
If you want to increase referrals, deepen client trust, and grow your impact, this isn’t optional.
You need more than financial knowledge. You need voice mastery.
The right words, in the right voice, at the right time? That’s what turns advisors into trusted guides.
So…what voice will you use today?
By Jason Raitz - CEO, Speak with People With over 25 years of experience, Jason has spoken from stages across the country, inspiring and motivating his audiences with stories, laughter, and practical tools to succeed. Book Jason for your next conference or workshop.
